Ribbon Rouge Presents: Valery Goulet

Only THREE more days before our annual Ribbon Rouge Gala!  This year’s theme is QUEEN: Women who inspire and motivate us to be difference makers in our community.  Please remember to get your tickets for Ribbon Rouge online here.  And if you can’t make the show this weekend please donate instead!

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Today we are showcasing Valery Goulet, a teacher, business owner and mentor for students in the Graphic Designers of Canada program.  She is helping craft some of the beautiful artwork on display at this year’s Ribbon Rouge Gala highlight our amazing QUEENS.  We had a chat with Valery about her passions and interested and what keeps this incredible woman so busy.


RR: For those who might not know you, who are you and what do you do?

Valery Goulet: I am the owner of valérydesignwrks, a small multidisciplinary design studio in Edmonton, Alberta.

At the beginning of 2015, I decided to leave the agency life I have known for the previous 14 years, and I opened the doors to my new office. I learned many things from the places I had put in my time; most of all, I realized my passion for branding, illustration and crafted design. I’ve had the opportunity to partner with some pretty awesome clients, and I’ve shared in their successes and helped grow their businesses.

Additionally, I teach at the University of Alberta and at the Grant MacEwan University in the Visual Communication Programs. I also occupies the Education Chair position on the board of the Graphic Designers of Canada.

RR:  What is the GDC, and why is it important?

VG: GDC is Canada’s National Certification Body for Graphic and Communication Designers.

GDC has been Canada’s national certification body for graphic and communication designers since 1956, establishing professional standards and actively regulating professional conduct. GDC is a member-based organization of design professionals, educators, administrators, students and affiliates in communications, marketing, media and design-related fields. Our members come together to advance the profession, grow professionally, mentor each other, show off their work, and enjoy the camaraderie.

As Canada’s national certification body for graphic and communication designers, GDC licenses the unique CGD™ certification mark only to designers, educators and administrators whose services meet rigorous, standardized criteria. The CGD certification mark is recognized across Canada.

GDC is a not-for-profit, adaptive and vibrant organization fuelled by member participation. Members are encouraged to become involved with and access GDC through their local Chapter.

The National Council is essentially the united nations of GDC chapters, consisting of representatives from all over the country. The National Executive is the organizing and governing board of GDC. It is comprised of elected representatives who are charged with the responsibility of executing strategic initiatives and directions developed at the annual general meetings.

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RR: To what capacity have you been involved in the GDC – Ribbon Rouge Student mentorship?

VG: For this project, I have been taking many roles from being the liaison with the Ribbon Rouge organization to mentoring and working with the student members participating to the project.

RR: How’d you get started as an artist?

VG: I have a college Degree in Fine Arts which was my first connection to the artistic world. I have learned multiple drawing, painting and sculpting techniques. After my degree, I realized that it would be a great idea to pursue graphic design which is also connected to art.

RR: Do you think it is important to mentor student artists and why?

VG: Definitely! Mentorship should be part of any education program as you are getting something way more personal and adapted to the type of work you are doing.

RR: Our theme this year is QUEEN! It is an ode to powerful women who have positively influenced us by their lives. What does this mean to you?

VG: As a woman, it means a lot and like those women, I hope that I can also positively influence others.

RR: Do you have a Queen (inspiration)? Who & Why?

VG: I do but it is pretty difficult to put a name on it and many people from different era and for different reasons inspire me.

RR: What are you currently working on?

VG: I am always working on multiple projects at the same time. I am currently completing a branding project for a client located in Québec. I am also preparing my classes for the winter term as well as planning a new activity for the GDC.

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RR:  What stands out for you as one of your favourite career highlights so far?

VG: Starting my own business is one of them as it is something quite demanding and also scary when you haven’t started any other business of your own. I am proud that this is finally happening and also going well.

RR: What’s the favourite part of your job?

VG: Creating is definitely one of my favourite part of my job. Helping a client or a student to solve their problem is challenging in a really positive way and I love it.

RR: Any other Alberta artists you’d recommend?

VG: I would like to invite you to visit the Royal Bison which is a grouping of great artists and crafters: http://royalbison.ca/

RR: What does Ribbon Rouge mean to you?

VG: At the beginning of this project, Ribbon Rouge seemed to be a great organization helping others. At each meeting I had with the Ribbon Rouge team I learned so much from the organization. It is really impressive to hear the people sharing their stories and their knowledge. Now I feel more people should know about Ribbon Rouge and HIV. It seems that most people don’t know anything.

RR: Where can we find you/ more of your work?

VG: My website displays some of my most recent projects along with more information about me and the work I do: http://www.valerydesignwrks.ca

You can also follow my Twitter account @valerydesignwrk, as I am pretty active on there. I share a lot of information with my followers and I also use Twitter to share interesting resources with my students.


Valery and her students will be presenting their incredible art works celebrating our QUEENS at Ribbon Rouge this Saturday.  Join them to celebrate our QUEENS at the Ribbon Rouge Gala being held at the ATB Arts Barn.  You can buy tickets for Ribbon Rouge 2015 online here.  The show will start at 7pm sharp this year.

Ribbon Rouge #8

When: November 28, 2015 Doors open at 6pm; Show at 7pm SHARP

Where: ATB Financial Arts Barns